Important Points to Remember Before Your Crowdfunding Project Launch
Across the globe, there are huge acceptance in Crowdfunding and that it is being used for various purposes. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. Also, don’t forget to customize the promotion in order to make it suit on every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Amateur looking vid won’t be enough to persuade anybody have an involvement, so keep that in mind. In reality, this can actually ruin the credibility of your Crowdfunding campaign. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. This won’t happen if you don’t have a solid and well built site and press materials that journalists can download easily. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – it is your responsibility to keep your backers in the loop regardless if it’s good or bad news. With this, you’ve got to make the time and effort in posting regularly to your Crowdfunding page so they stay updated.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. While doing so, you better consider some humor and personality too in working out your Crowdfunding campaign.