How to Protect your Business Reputation Online
The company’s reputation is considered as its most valuable asset. Losing clients and sales is possible if it’s tarnished. This write-up shows how bad reviews are not always what they seem they are and the things that you can do about it. In life and in business, we stand or fall on the status of our reputation. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. The unfortunate truth about publishing something into cyberspace is that it is very difficult to remove it completely once it was already been published and this was verified by some businesses. If you did some error, you should not be afraid to admit it and take public actions to make it right. What people respects is that you have admitted that you committed a mistake and sincere to make it right. Your business motives and ethics, will build more confidence because of this.
We often take these bad comments as a personal attack to us. Because of the fact that you represent your business, the way you react to negative comments is taken seriously and you can be put under a public examination. It is always better that you write a draft first, then leave it that way until such that you are already calm and you may be able to soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
Source: this company